By Allen Tsai | Fri Jan 15, 2010 6:37 am |
Verizon said it is lowering the price of its wireless plans and raising charges for data services -- a move to ease pressure on its data networks with the growing popularity of Internet-capable phones -- and will likely force rival AT&T to follow suit.
The Basking Ridge, N.J.-based company sait it cut pricing on some of its contract plans -- dropping its nationwide unlimited voice plan to $70 a month from $100 and unveiling a nationwide unlimited voice-and-text plan for $90.Its nationwide unlimited family plans will be $120 and an unlimited family voice-and-text plan will cost $150. Verizon also introduced new prepaid plans -- a high-growth area in the industry -- offering non-contract packages at $5 more a month than their corresponding contract plans. An unlimited voice plan will be $75 a month and unlimited voice and text will cost $95. The 450- and 900-minute prepaid plans also will be $5 more a month than their comparable post-paid plans. Verizon also said it is raising its prices for data services like Web surfing to increase revenue and profits. Instead of a $20 service plan for 75 megabytes of data downloads, the carrier said it will now offer a $10 per month plan which caps data use at 25 megabytes of downloads. It is also offering an unlimited talking and text, video and picture messaging plan for $90 a month. Verizon said the new plans will be available Monday. The new pricing won't affect existing customer contracts, although subscribers may choose to switch to any of the new plans without penalty or contract extension.
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