By Allen Tsai | Wed Jan 20, 2010 7:22 am |
Apple is in talks with rival Microsoft about switching the iPhone's default search engine to Bing from Google, a move that reflects the increasing competition between Apple and Google.
Cupertino, Calif.-based Apple currently uses Google as its main search engine, requiring iPhone owners to actively change their settings to use Bing.The partnership would mean users automatically get Bing search results, helping Microsoft increase its market share from Google in the blossoming new area of mobile search. Its tie-in to mobile advertising carries additional financial benefits from ad revenue alongside the search results, which Microsoft may be willing to share with Apple to close the deal. Before Apple released the iPhone in 2007, the company agreed with little hesitation to use Google as its default search engine, because it saw the Internet giant's popular software as a driving factor to its new device. They even collaborated on a special version of Google Maps and YouTube, customized to run faster on the handset. But the two companies have recently begun competing in overlapping markets, such as mobile devices. Earlier this month, Google announced plans to sell the Nexus One, its own smartphone, directly challenging the iPhone. Last year, Apple blocked Google Voice, an application that bypassed carriers to allow voice calls over the Internet, from its App Store.
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Thu Feb 09, 2012 3:20 pm | By
U.S. regulators are close to approving Google's $12.5 billion purchase of Motorola, putting the Android maker one step closer to forming a partnership that may change alliances in the industry.
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Thu Feb 09, 2012 3:10 pm | By
Apple will hold a launch event for the iPad 3 in the first week of March, as the company updates its tablet to stay ahead of rivals.
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Thu Feb 09, 2012 2:54 pm | By
Apple co-founder Steve Jobs was unfit for George H.W. Bush's council in 1991, according to an FBI investigation, highlighting his drug use and decision to not support his daughter.
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Thu Feb 09, 2012 1:55 pm | By
Google is changing its privacy policy amid mounting challenges from U.S. watchdogs and lawmakers, underscoring the fight to protect personal data online.
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Thu Feb 09, 2012 1:29 pm | By
Google is prepping a cloud-based service, called "Drive," to compete in the fast growing business of virtual storage.
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