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Sony Ericsson to Launch Vivaz, HD Video Recording Phone


By Allen Tsai | Thu Jan 21, 2010 5:18 am

Sony Ericsson plans to launch the Vivaz, a Symbian smartphone with HD video recording capabilities, in the coming months, hoping the handset will help turn around its sagging sales.

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Sony Ericsson Vivaz

Sony Ericsson Vivaz

The Japanese-Swedish joint venture said the Vivaz features a "human curvature" design that mirrors the shape of the human body. It runs Symbian S60 software and comes with a large 3.2-inch widescreen touch display, an 8.1-megapixel camera and access to social networking sites such as Facebook and Twitter.

Additional features include Bluetooth and Wi-Fi connectivity, high-speed HSDPA Internet and a microSD slot.

Sony Ericsson has struggled in recent years, due to its strong focus on music and camera phones while buyers demanded smartphones with more robust features -- such as the Apple iPhone and Research in Motion BlackBerry devices.

Seeing its sales drop from a lack of high-end handsets, the company now hopes to win back consumers with a new range smartphones -- the Xperia X10 with Android, Xperia X2 with Windows Mobile and Satio with Symbian.

"The Vivaz offers beauty inside and out," said Lennard Hoornik, Sony Ericsson's head of marketing. "We've created a mobile phone that makes it easy to catch life in high-quality video."

Sony Ericsson said the Vivaz will launch in the first quarter of 2010.


Posted In: Sony Ericsson (226) | Symbian (106)


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