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Sony Ericsson Losses Shrink, Focuses on Smartphones |
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Sony Ericsson Losses Shrink, Focuses on Smartphones
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By Allen Tsai | Fri Jan 22, 2010 3:37 am |
Sony Ericsson posted a narrower fourth-quarter loss as new smartphones and lower costs helped lift its slumping sales, indicating that the company may be slowly progressing in its turnaround plans.
The company, a joint venture between Sweden's Ericsson and Japan's Sony, reported a shrinking loss of $236 million, compared to $264 million in the same quarter last year.But sales plunged 40 percent, in part due to a swift shift in consumer demand to touch screen devices, as the company was caught off guard and focused on mid-range music and camera phones. Last year, Sony Ericsson cut thousands of jobs as it struggled amid competition from Apple's iPhone and Research in Motion's BlackBerry devices. "We will continue to focus on returning the company to profitability by establishing Sony Ericsson as the communication entertainment brand," said Bert Nordberg, Sony Ericsson's new Chief Executive. In July, the company said it planned to develop high-end smartphones using Android on the Xperia X10, Windows Mobile on the Xperia X2 and Symbian on the Viviaz.
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Thu Feb 02, 2012 11:38 am | By
Sony's new CEO Kaz Hirai presented comprehensive plans to reverse the company's flagging fortunes, as it faces an uphill battle to regain traction in the market.
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Wed Feb 01, 2012 1:41 pm | By
Sony has appointed a new CEO, as the struggling electronics company focuses its energy on mobile technology for a much-needed turnaround.
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Tue Jan 31, 2012 10:15 am | By
Sony is a step closer to a renewed push into the mobile market, after the European Union approved its joint venture buyout of Ericsson.
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Mon Jan 02, 2012 2:29 pm | By
Sales of Sony's PlayStation Vita have dropped off significantly since its launch in Japan, a sign the company may have to make some changes to assure the console's success.
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Mon Nov 28, 2011 3:48 pm | By
The PlayStation Vita will be able to play all PlayStation 3 games remotely, as Sony looks to more tightly integrate its gaming consoles to stay competitive.
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More Phones: Sony Ericsson |
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