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Verizon to Show NFL Games on Mobile Phones

Tue Mar 09, 2010 12:21 pm

Verizon has signed a four-year agreement with the National Football League to show live games and the league's popular RedZone Channel on its mobile devices beginning next season, expanding the carrier's online services to lure smartphone subscribers away from its rivals.

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The deal, worth an estimated $720 million, will free fans from their couches by giving them live access to every game, in addition to extensive highlights.

"Our fans have an insatiable appetite for football and we will be able to keep them connected wherever they are on game day but also throughout the year," said Brian Rolapp, the NFL's vice president for media strategy.

Verizon replaces Sprint, which had an exclusive deal to air eight NFL games last season, as the league's official wireless sponsor.

Live coverage will begin with the NFL draft next month and pricing of the service will come in the coming weeks.

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