Google to Stop Selling Nexus One Online

By Allen Tsai | Sat May 15, 2010 7:03 pm

Google said it will stop selling its Nexus One smartphone through its online store, after lackluster sales and customer service complaints, and instead rely on traditional channels and retail stores.

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Google Nexus One

The reversal comes five months after the Mountain View, Calif.-based company broke with convention in an attempt to develop a new business model for the mobile industry.

Google had hoped to carve out a larger role for itself by establishing an online store as the only place to buy the Nexus One, its flagship phone. But sales have been disappointing.

"It's clear that many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to chose from," said Andy Rubin, Google's Android chief. "It's remained a niche channel for early adopters."

Google hasn't disclosed how many Nexus One units it has sold so far, but analysts say sales have been disappointing.

The move is the latest setback for Nexus One. Recently, Verizon and Sprint said they wouldn't carry the device, preferring their own Android-powered phones as alternatives to the Nexus One.

Posted In: Google (607) | Problems & Issues (600)

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