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Sony Ericsson Continues Turnaround, to Focus on Android


By Allen Tsai | Fri Jul 16, 2010 3:35 am

Sony Ericsson today posted its second consecutive profit, as strong sales of newly launched Android-based smartphones, such as the Xperia X10, help continue its turnaround.

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Sony Ericsson Xperia X10

Sony Ericsson Xperia X10

Sony Ericsson Xperia X10 Mini

Sony Ericsson Xperia X10 Mini

Sony Ericsson Xperia X10 Mini Pro

Sony Ericsson Xperia X10 Mini Pro

Sony Ericsson Vivaz

Sony Ericsson Vivaz

The company, a joint venture between Japan's Sony and Sweden's Ericsson, reported an April-June profit of $15.5 million, compared with a $276 million loss a year ago. Sales rose 4.3 percent to $2.28 billion from $2.17 billion.

Sony Ericsson has long suffered from heavy losses and falling market share. But in the first quarter, the company reversed the trend by posting its first profit in nearly two years thanks to its ongoing cost-cutting program and a strategic shift towards focusing on smartphones built on Google's Android software.

The company said its recently launched X10 Mini, X10 Mini Pro and Vivaz phones have all been well received by consumers.

"Our second-quarter results show that the company continued the momentum seen in the first quarter as a result of our focus on the value market and the success of new smartphones," said Bert Nordberg, Sony Ericsson's chief executive. "We are now well positioned for long-term growth."

Sony Ericsson, which uses Android, Windows Mobile and Symbian platforms in its various products, will stick with Google's software to power the majority of its devices, Nordberg said. He added that it will also likely stop using either the Windows Mobile or Symbian.

"There is an outlook for us winding down to less than those three," he said.

Sony Ericsson shipped 11 million units in the perid, up 5 percent from the first quarter for a unchanged market share of around 4 percent.


Posted In: Google (607) | Sony Ericsson (226) | Reports (624) | Android (521)


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