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Google Nexus One

"Once we sell these devices, the Nexus One will no longer be available online from Google," the Mountain View, Calif.-based company said in a statement.

When Google launched the Nexus One in early January, many analysts expected it to go toe-to-toe against Apple's iPhone. The company decided to sell the device through its online store and pioneer a direct-to-consumer sales strategy, bypassing traditional channels and brick-and-mortar locations.

But the plan never took off. Only T-Mobile agreed to subsidize the Nexus One, while other wireless carriers, which were cut out of distribution, refused to support Google's device.

Verizon and Sprint initially agreed to support the phone, but both operators ended up dropping the device before it hit store shelves. A version was also developed for AT&T, but it cost upwards of $600 without a subsidy, resulting in disappointing sales and a lack of customer interest.

In May, the Internet giant reversed course and said it would try to sell the phones through traditional channels and retail stores, before ultimately pulling the plug.