By Allen Tsai | Thu Sep 02, 2010 8:06 pm |
Sony is launching a new cloud-based music and video streaming service that will work on Internet-connected Bravia televisions, Blu-ray disc players, PlayStation 3's and Vaio computers, in an attempt to challenge Apple's dominance in the digital entertainment space.
At an event at the IFA consumer electronics conference in Berlin, the Japanese electronics giant announced its new music service, called Music Unlimited, which will let consumers stream from millions of songs over the Web. That's different from Apple, which sells music by track or album.
Powered by Sony's "Qriocity" platform, the company will also be able to deliver digital content such as games and e-books. Sony said it is scheduled to launch by the end of the year, with pricing details revealed at a later date.
"We are excited to offer our customers high-quality, cloud-based entertainment experiences across many of Sony’s network-enabled devices," said Fujio Nishida, head of Sony's Networked Products and Services Group. "Music Unlimited powered by Qriocity will change the way we all enjoy our digital music."
The move is Sony's latest step in a collaborative effort to gain ground lost to Apple, which dominates the digital music industry with its line of iPod and iPhone products as well as its iTunes store. In May, Sony teamed up with Google and Intel to bring Internet-connected "smart televisions" into the living room.
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