The Bellevue, Wash.-based company said the HD7 runs on Microsoft’s new Windows Phone 7 operating system, which offers a strong slate of entertainment options. It comes with a 4.3-inch touch touch screen — one of the largest available on a smartphone — that is designed for watching streaming movies from Netflix and live television from T-Mobile TV.
There’s even a “kickstand” that flips out and props up the device for comfortable viewing.
Microsoft has integrated many features from its other departments into Windows Phone 7, such as the ability to connect to Xbox Live to play games with more than 25 million members and use Zune to load music and podcasts.
T-Mobile has added new services as well, including Slacker Radio and “Family Room,” a new app that lets customers share calendar events, notes, and photos with one another.
Additional features include a 5.0-megapixel camera with dual LED flash and high-definition video recording, a 1-gigahertz Snapdragon chip, Wi-Fi and 3G connectivity and 16-gigabytes of storage.
“The HD7 brings together information and experiences that matter to customers,” said Paul Cole, T-Mobile’s vice president.
As the latest flagship phone for T-Mobile, which has been struggling to retain customers amid fierce-competition from the iPhone on AT&T and Droid devices on Verizon, the HD7 will join the Dell Venue Pro to round out its new holiday smartphones.
For Microsoft, a successful launch is critical to its turnaround. After falling behind Apple and Google, and the failure of its Kin devices, the software giant is spending $500 million to market new Windows Phone 7 devices and propel them back into consumer consciousness.