Starbucks Expands Mobile Payments Trial

Starbucks is extending a mobile payments test run to 300 stores in New York, allowing customers to pay for purchases with their iPhone and BlackBerry devices.

The Seattle-based coffee seller said its mobile payments trial will include New York City, and Nassau and Suffolk counties on Long Island. The initial test run started at 16 stores in Seattle and North Carolina, along with over 1,000 Starbuck locations within Target stores.

“With the expansion of mobile payment to New York City, we expect to see more and more customers trading their plastic Starbucks Cards for the digital version on their mobile phone. In addition to the payment capability, customers can also keep track of their My Starbucks Rewards status and reload their card while they are on the way to Starbucks or in line,” said Brady Brewer, vice president Starbucks Card and Loyalty. “Expanding our mobile footprint gives our customers a new way to connect with Starbucks on the go and transforms the way customers experience their Starbucks Card through the mobile app.”

In order to participate, customers need to download the free Starbucks Card Mobile application on their supported BlackBerry smartphone, iPhone or iPod Touch. The app also requires a Starbucks account and coffee-purchasing Starbucks card.

The company hopes smartphones will help customers easily manage their Starbucks accounts online. They can check their Starbucks Card balance, reload their account by credit card, pay for purchases using the mobile payment feature, find the nearest Starbucks location and check their rewards status.

With the daily Starbucks run a firmly entrenched routine in many New Yorkers’ morning routine, the expansion of Starbucks’ mobile payments trial should be welcome by a city known for its bustling pace.


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