HTC today unveiled new versions of the Incredible, Desire and Wildfire, its hit Android-based smartphones, at the Mobile World Congress at Barcelona, aiming to blanket the range of price-points for the mass market in the fiercely-competitive smartphone sector.
“We believe customers want choice; one size does not fit all,” said Philip Blair, HTC’s product director. “We will try to be as aggressive as we can.”
The Taiwan-based handset maker said the Incredible S features a large 4.0-inch touch screen display with an 8.0-megapixel camera with high-definition video recording, and a 1.3-megapixel secondary lens for video chat. It also comes with SRS WOW HD for virtual surround sound to enjoy movies and DLNA wireless access to share multimedia on TV screens.
The Desire S comes with a 1.0-gigahertz chip, smaller 3.7-inch touch screen, 5.0-megapixel camera and VGA second one for chat. The Wildfire S integrates a 600-megahertz processor, 3.2-inch display and 5.0-megapixel lens.
All three devices run on Google’s Android 2.2 software and integrate HTC’s ‘Sense’ user interface, HSPA-plus high-speed Internet and Wi-Fi and Bluetooth. HTC said they will be broadly available in Europe and Asia in the second quarter. Pricing and launch dates will be announced at a later time.
“We developed the Sense experience to bring cutting-edge innovation to our customers in simple and natural ways that just make sense,” said Peter Chou, HTC’s chief executive. “These new phones offer an exhilarating mix of style, innovation and features that extend people’s mobile experience in ways that feel personal and completely original.”
Earlier this month, HTC posted record profits, as January sales more than tripled from a year ago. Its success, largely due to the rising popularity of Google’s Android platform, has turned the company into the world’s ninth most powerful brand, according to research firm Gartner.
With the release of the new Incredible, Desire and Wildfire, HTC plans to cover the low-, mid- and high-tier markets. Rival Apple, which produces the high-end iPhone, has had difficulties making ground in emerging markets where handsets cost below $200 without a subsidy. Reports surfaced this week that the Cupertino, Calif.-based company is working on a lower-priced iPhone gain more market share.
Regardless, HTC is focusing on more services, as recent acquisitions indicate. The company scooped up U.K.-based Saffron Digital, a mobile video specialist, for $48.6 million, and invested $40 million in U.S.-based OnLive, an on-demand gaming firm. Both these services appear in its new Flyer tablet, announced earlier today. Its first tablet will offer movie downloads and access to console-style games.
HTC also unveiled two Facebook phones for AT&T, hoping to ride the success of social networking.