By Martin Gould | Thu Apr 07, 2011 12:31 pm |
Mobile advertiser Adzookie is looking to get its name out to the public in a strictly un-mobile way -- by turning whole homes into advertising billboards.
The attention-grabbing scheme is aimed at raising the profile of the eight-person Anaheim, Calif.-based start-up.
Under the promotion, Adzookie will pay the mortgage of any homeowner who will allow the company to paint its logo and colors on the outside of the building. And it won't be a discreet little ad: the whole house will be covered.
But with a budget of just $100,000 for the entire campaign, the chances of getting your mortgage paid off completely appear thin. Chief executive Romeo Mendoza estimates painting bills alone will come to around $8,000 per house.
"If you're prepared for the bright colors and stares from neighbors just complete the submission form,” said Adzookie on its website. "We'll paint the entire outside of the house, minus the roof, the windows and any awnings. Painting will take approximately three to five days. Your house must remain painted for at least three months and may be extended up to a year.”
Once the promotion is over, Adzookie promises to repaint the house in its original colors.
AdZookie's promotion has taken off, with 3,000 struggling homeowners applying in the first couple of days.
"We hit a nerve. I knew people needed help, but I didn't know so many," Mendoza said. "It's sad to see how many homeowners are really struggling."
The company admits it has to be selective. Homes in towns with code restrictions won't be eligible, nor will rentals. It is also likely to prefer homes on busy roads rather than those hidden in the woods to get maximum exposure.
Adzookie is a mobile ad network that places local businesses' ads for free in return for allowing others' ads to be placed on their own mobile sites.
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