A fake letter from Sean Connery to Apple CEO Steve Jobs today made its rounds on Twitter, as Apple’s popularity and Twitter’s ability to spread information meet face-to-face.
The fake message from the former James Bond star came from Scoopertino, a humorous website that posts fake Apple news stories. The letter refers to “Connery” turning down an offer from Jobs to become the next spokesman for Apple’s iMac computer.
“Mr. Jobs,” the letter reads, “You have nothing that I need or want. You are a computer salesman — I am [expletive] James Bond!”
Scoopertino claims the letter is the last in a series of messages between Jobs and Connery revealed in the fictitious book “iMaculate Conception: How Apple’s iMac Was Born.”
The post spread through Twitter like wildfire, and had Sean Connery trending higher in the U.K. than the Wimbledon tennis tournament.
Twitter has attracted over 300 million users since its debut in 2006. The site has become a go-to destination for information for its users regarding breaking news and even funny stories.
The story surfaced on the social networking site thanks to John V. Willshire, who tweeted the story believing it was true. His post was retweeted and eventually became the sixth most popular trend in the U.K. He later realized it was a hoax, but it was too late.
A website like Scoopertino shows how popular the Apple brand has become, and how the company has become a bona-fide cultural phenomenon. Some consumers love what Cupertino, Calif.-company does so much they get tattoos and put Apple logo stickers on their cars, while others poke fun at the company by creating websites focused on fake stories news.
Apple fans believe the products released by the company are second to none, and the competition just pales in comparison.
Apple fanatics appear to be a dedicated bunch. Last month, a BBC documentary called “Secrets of the Superbrands” suggested Apple had a cult-like following. During the program, scientists gave Alex Brooks, editor of the website “World of Apple,” an MRI brain scan.
Scientists showed Brook several different Apple and non-Apple products to gauge his reactions, and determined his brain reacted more positively to Apple products than others.
Scientists than compared the data from Brooks to results found from religious zealots when they view religious symbols. They found strong similarities between the two, suggesting Apple fanatics like Brooks view the technology company in the same way others view religious icons, placing Jobs in the role of messiah.
The speed in with the Scoopertino story spread across Twitter proves the network’s reach popularity. It also shows judgment and research is needed by users to determine if there is fact to the information they find in their Twitter-feeds.