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Fri Feb 11, 2005 2:32 pm
Siemens has acquired the personality rights for Ronaldo for a period of two years. The football star will advertise for the company in commercials and advertisements until the end of the 2006 football season. In addition, Siemens has extended its sponsoring activities to Real Madrid's men's basketball team and is supporting the technical implementation of Realmadrid TV, which will be broadcast digitally worldwide.
This year and next, Siemens can use the star striker Ronaldo in its PR and adve... [Continue reading Brazilian Football Star Ronaldo Advertises for Siemens]
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Wed Feb 09, 2005 12:14 am
Researchers at Siemens have developed new mobile technology similar to Post-It Notes. In cooperation with researchers at the University of Linz in Austria and the Ars Electronica Center in Linz, the "digital graffiti" technology allows cell phone users to send SMS messages to physical geographical locations.
Unlike standard messaging, the text is not sent to a person or phone number, but a spot on the world. Once "posted," cell phone users walking or passing through the spot will see the note... [Continue reading Siemens Develops LBS Post-It Notes]
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Wed Feb 02, 2005 12:01 am
Contrary to the flurry of partnership and acquisition rumors that have been speculated, Siemens will hold onto its profit-losing mobile division and has no intentions of selling.
"Our company is working on a reshuffle for the unit and new strategies will be introduced to help reverse the handset business," said the official who refused to be named.
"We are not going to sell the unit, but are seeking co- operation," he said.
Siemens mobile division has seen its market share and sales ero... [Continue reading Siemens Stays In Mobile Business]
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Thu Jan 27, 2005 10:56 am
Siemens slipped to fifth place in the cell phone global rankings as LG Electronics posted strong sales of 13.9 million handsets last quarter.
The news comes amidst growing concern regarding Siemens' mobile phone division; struggling financially and rumored to be seeking joint venture partnerships.
Aspiring to be a top three player, LG has been steadily gaining ground, overtaking Japanese-Swedish joint venture Sony Ericsson in 2003. Primarily a manufacturer of entry-level products, it now p... [Continue reading LG Electronics Overtakes Siemens For No. 4 Spot]
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Thu Jan 20, 2005 6:27 am
Since Siemens announced it plans to abandon the cell phone market, it has been accepting offers from rivals companies to sell off its mobile phone division. Perhaps the most interested may be Korean manufacturer LG Electronics; however there have been conflicting reports.
Initially German news source, WirtschaftsWoche, reported LG and Siemens were in ongoing negotiations regarding the sell off of Siemens' sluggish division. However LG released a response stating:
"We have never been in suc... [Continue reading LG Interest in Siemens Mobile]
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Tue Jan 18, 2005 3:28 am
After cutting 5,000 jobs, Siemens Mobile is prepared to leave the phone industry due to struggling profits and the increasingly competitive marketplace. Being the fourth largest phone manufacturer with 7.6% market share, Siemens is looking for a joint partner, much the Sony Ericsson agreement, to save its struggling division rather than abandon it completely.
Heinrich von Pierer, Siemens CEO, said earlier, "Either the situation has to be fixed or we have to find a partner for cooperation. We ... [Continue reading Siemens Mobile Looks For Savior]
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Sun Jan 16, 2005 4:21 pm
Siemens Mobile Devices recently unveiled the SL65 Escada limited edition mobile phone to esteemed guests, VIP customers and members of the press at an exclusive event hosted at Paris Gallery.
The latest designer Siemens SL65 Escada limited edition phone, named 'Denim and Diamonds', presents a cool mix of sporty casual styling and glamorous elegance, is decorated with Swarovski crystals and is fascinating in both style and technical perfection. Adorned with three decorative chains made from re... [Continue reading Siemens SL65 Escada Limited Edition Phone]
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