Fri Feb 11, 2005 2:32 pm
Siemens has acquired the personality rights for Ronaldo for a period of two years. The football star will advertise for the company in commercials and advertisements until the end of the 2006 football season. In addition, Siemens has extended its sponsoring activities to Real Madrid's men's basketball team and is supporting the technical implementation of Realmadrid TV, which will be broadcast digitally worldwide.
Wed Feb 09, 2005 12:14 am
Researchers at Siemens have developed new mobile technology similar to Post-It Notes. In cooperation with researchers at the University of Linz in Austria and the Ars Electronica Center in Linz, the "digital graffiti" technology allows cell phone users to send SMS messages to physical geographical locations.
Wed Feb 02, 2005 12:01 am
Contrary to the flurry of partnership and acquisition rumors that have been speculated, Siemens will hold onto its profit-losing mobile division and has no intentions of selling.
Thu Jan 27, 2005 10:56 am
Siemens slipped to fifth place in the cell phone global rankings as LG Electronics posted strong sales of 13.9 million handsets last quarter.
Thu Jan 20, 2005 6:27 am
Since Siemens announced it plans to abandon the cell phone market, it has been accepting offers from rivals companies to sell off its mobile phone division. Perhaps the most interested may be Korean manufacturer LG Electronics; however there have been conflicting reports.
Tue Jan 18, 2005 3:28 am
After cutting 5,000 jobs, Siemens Mobile is prepared to leave the phone industry due to struggling profits and the increasingly competitive marketplace. Being the fourth largest phone manufacturer with 7.6% market share, Siemens is looking for a joint partner, much the Sony Ericsson agreement, to save its struggling division rather than abandon it completely.
Sun Jan 16, 2005 4:21 pm
Siemens Mobile Devices recently unveiled the SL65 Escada limited edition mobile phone to esteemed guests, VIP customers and members of the press at an exclusive event hosted at Paris Gallery.
