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Wed Feb 01, 2012 12:03 pm | By Janet Maragioglio
Facebook will submit paperwork to regulators for its initial public offering today, pressuring the social network to ramp up targeted advertising efforts as it seeks to boost revenue and generate investor demand.
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Thu Sep 29, 2011 1:03 pm | By Kendra Srivastava
Advertisers may need to broaden their strategies to better incorporate mobile devices, as consumers show sharper awareness of businesses advertising across multiple platforms, rather than just one screen.
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Thu Sep 15, 2011 12:42 pm | By Kat Asharya
Yahoo, Microsoft and AOL will join together to sell ads on each other's sites in a move to battle Google's dominance and bolster their flagging advertising businesses.
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Fri Jul 08, 2011 3:17 pm | By Sandy Fitzgerald
Apple is firing another shot in the war for mobile advertising dominance by lowering the costs for its iAds program, industry insiders report.
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Wed Jun 22, 2011 11:31 am | By Joe Arico
AT&T today announced mobile barcode services, giving advertisers another way to reach out to consumers through smartphones.
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Tue Jun 21, 2011 1:11 pm | By Matthew Calamia
Facebook has become the top seller of display ads in the U.S., beating rivals Google and Yahoo, amid a ramp up in the mobile advertising race.
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Sat Jun 18, 2011 6:54 am | By Kendra Srivastava
Hackers strike out at governments and corporations around the world, while Google readies to bid on thousands of tech patents and Apple's copyright wars continue full-force.
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Tue Jun 14, 2011 3:13 pm | By Kendra Srivastava
Google today officially announced the buyout of advertising service AdMeld, adding another expensive acquisition to the list as the company ramps up its online ad and mobile gaming strategy.
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Fri Jun 10, 2011 10:58 am | By Kendra Srivastava
Google is reportedly buying advertising service AdMeld, beefing up its list of expensive acquisitions amid growing antitrust scrutiny.
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Fri May 13, 2011 3:54 pm | By Kendra Srivastava
Google may have to settle with the Justice Department for allowing merchants to advertising unlicensed drugs, adding to the company's growing list of legal woes.
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Thu Apr 14, 2011 12:45 pm | By Kat Asharya
Google's Android platform leads in mobile advertising, but Apple is gaining ground due to the popularity of Verizon's iPhone, according to Millennial Media.
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Tue Apr 12, 2011 3:02 pm | By Margaret Rock
Mobile advertising start-up Kiip announced a new way to advertise involving real-life rewards for accomplishments in mobile games, an idea that could mean money for app developers.
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Mon Mar 28, 2011 9:53 am | By Peter Ferenczi
Google co-founder Larry Page will retake the reins as CEO next week, and his early actions suggest the company may refocus on some products while letting others fade.
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Wed Mar 02, 2011 11:58 am | By Peter Ferenczi
Location-based ads are starting to be pushed onto phones, offering a new way for advertisers to target customers.
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Tue Feb 08, 2011 12:50 pm | By Florence Labedays
Google is ramping up its efforts in mobile advertising, in a move to counter the rising competition from longtime rival Apple.
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Mon Nov 15, 2010 1:59 pm | By Emily Anderson
Apple plans to announce a list of companies that will advertise on European iPhones later this week, as the company expands its iAds service globally.
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Thu Aug 19, 2010 11:20 pm | By Michael Barnhard
BlackBerry maker Research in Motion is looking to buy mobile advertising network Millennial Media to bolster its wireless offerings, in a move to match recent acquisitions by rivals Google and Apple.
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Thu Aug 19, 2010 10:01 am | By Allen Tsai
Facebook today unveiled a new way for smartphone-carrying users to share their real-world locations online, as the social network extends its reach into local services.
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Tue Jun 22, 2010 5:27 am | By Allen Tsai
Google is planning to launch a music download service that is tied to its search engine later this year, followed by a cloud-based subscription service for smartphones running its Android operating system in 2011.
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Tue Apr 13, 2010 3:45 pm | By Allen Tsai
AT&T is giving up the ad wars with rival Verizon, responding to the slams on its wireless phone coverage and ending a battle that analysts say had no clear winner.
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