Advertising News

Google is ramping up its efforts in mobile advertising, in a move to counter the rising competition from longtime rival Apple.

Apple plans to announce a list of companies that will advertise on European iPhones later this week, as the company expands its iAds service globally.

BlackBerry maker Research in Motion is looking to buy mobile advertising network Millennial Media to bolster its wireless offerings, in a move to match recent acquisitions by rivals Google and Apple.

Facebook today unveiled a new way for smartphone-carrying users to share their real-world locations online, as the social network extends its reach into local services.

Google is planning to launch a music download service that is tied to its search engine later this year, followed by a cloud-based subscription service for smartphones running its Android operating system in 2011.

AT&T is giving up the ad wars with rival Verizon, responding to the slams on its wireless phone coverage and ending a battle that analysts say had no clear winner.

Facebook is on the verge of launching a new location-based feature, allowing users to see the current locations of their friends, in late April.

AT&T and Verizon have agreed to drop lawsuits accusing each other of misleading viewers with TV ads, but Verizon said it was continuing to advertise with maps that had started the fight.

A court battle is heating up over advertising claims by Verizon that it is "America's Most Reliable 3G Network," which rival AT&T calls "misleading."

Broadcasters plan to announce that Washington will be the first U.S. city to get free digital TV for mobile devices, with more than 24 other cities launching mobile DTV by the end of the year.

AT&T has become the first U.S. carrier to make Yahoo's search engine the default on its cell phones, the companies said today.