Connectivity
Consumers
must use the supplied USB cable to transfer and synchronize the ROKR with their
PC or Mac. Regrettably, the ROKR uses USB 1.0, so maximum transfer rate of 12
Mbps. A typical 4 MB song downloads to an iPod in 5 seconds; the ROKR takes about
30 seconds. With a full list of 100 songs, syncing takes about an hour.
Also supporting Bluetooth Class 2 connectivity, the ROKR E1 can pair
with other Bluetooth devices within a 10 meter radius. Used only for calling,
wireless iTunes synchronization is not possible. Broadcasting music is
prohibited as well. When Bluetooth is turned on, iTunes audio is neither
directed to the speaker nor a Bluetooth headset.
Conclusion
With the recent popularity of the iPod and iTunes service, Motorola decided
to seek Apple when designing a music phone. Perhaps the most hyped phone
to date, a flurry of rumors came even before Apple officially announced the ROKR.
Part of a new family of Motorola music-focused phones, the ROKR E1 is
being the first phone shipped to store shelves. Resembling the Motorola
E398 released last year, the ROKR E1 is virtually identical, except with
the addition of Apple's iTunes software.
Featuring basic functionality, a sub-standard camera, and a typical
set of applications, the ROKR's features are mediocre. Even the focus of
the phone, the iTunes software, was crippled; limiting the ROKR to only 100
songs. A byproduct of corporate negotiating, Apple didn't want the ROKR to
take away profits from its iPod portfolio.
About the physical size of an iPod Mini with the storage capacity of
an iPod Shuffle, consumers seeking a music player should look towards Apple
iPod products for more value and features.
But, the ROKR more than just an MP3 player; convenience is the its greatest
asset. As a communication device with iTunes functionality, users can easily
purchase and download songs, seamlessly play them while text messaging or
browsing the web, and pause when calls come in.
Overall, due to the limited storage capacity and run-of-the-mill phone
features, consumers who primarily want a music device or mobile phone should
look elsewhere, as there are more capable products which focus on one or
the other. But for users who want the convenience of an all-in-one device
to take to the gym or the workplace, the ROKR would be an excellent choice.
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