Reviewed by: Kylene Kiang - Sep 07, 2007
Introduction
Samsung's SGH-A727 is yet another continuation in the company's push
to develop ultra thin, ultra chic phones with larger and brighter screens
for improved viewing of mobile content.
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Brimming with multimedia options from AT&T's video and music services,
the A727 brings music, video and a multitude of downloadable material to
the user with the latest in HSDPA high-speed data transfer technologies.
The phone is fully equipped with a 1.3-megapixel camera and camcorder, MP3
music player, Bluetooth 2.0 technology, speakerphone and microSD external
memory card slot.
The most noticeable highlight of the A727 is the 1.8 x 1.5 inch, 65K-color
220 x 176 px TFT display set on a trimly designed, 0.35-inch thick phone
- one of the thinnest models around. For users searching for a stylish multimedia
phone with a slim design that slides almost too easily into pockets and
purses, the A727 may be one to consider.
Design
Chosen as one of 2007's International CES Innovations Design and Engineering
Award Honorees, the sleek A727 comes in a black exterior and closely resembles
Samsung's slightly thinner candy bar handsets like the 0.33-inch thick T519
"Trace" and R510 "The Wafer" models. The A727 measures in at 4.5" x 1.98"
x 0.35" and weighs a slight 2.82 ounces.
 Its
main display screen measures 1.8-inches diagonally and utilizes 262K-colors
and TFT technology to produce beautifully vivid images. Users can customize
the phone's backlighting, brightness and dialing font.
Below the screen is an extremely smooth keypad, toggle and other buttons
that lie flat on the phone's thin surface. Surrounding a circular navigation
toggle and WAP browser shortcut button are left and right soft keys, which
appear to take more force to push than other keys. Below the soft keys is
the shortcut button to activate the phone's music player, one button to
"swap" between multiple applications, a "clear/back" button to navigate
within the phone's menu and other programs, and a power/menu exit button.
From a usability standpoint, the numeric keypad seems pushed too low down
on the phone for comfortable dialing or texting and may be difficult to
use for people with large hands.
The A727's left side panel includes a jack for a headset or USB adapter
and up and down keys for volume control. The right panel touts a microSD
memory card slot as well as a shortcut key to activate the phone's camera
and camcorder. The phone's antenna is located in the bottom half of the
handset. On the flip side, the top left hand corner of the phone is home
to the camera/camcorder lens. This particular model lacks a flash and an
additional screen to guide self-portraits.
Overall, the A727 is a very thin and lightweight phone to carry around.
While the design is aesthetically pleasing, there may be some issues with
the phone's potentially slippery keypad and position squashed toward the
bottom of the face of the phone.
Out of the box, the Samsung SGH-A727 comes with a standard 900 Li-Ion
battery, AC Travel Adapter and User Manual.
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