Screen

Samsung's A727 boasts an impressive 1.8 x 1.5 inch, 65K-color TFT display with a resolution of 220 x 176 px. The A727's screen is much wider than most phones and measures at about 1.5-inches wide - perfect for watching video clips with its Video Share capability or simply viewing high-resolution pictures and videos straight from the phone's built-in 1.3-megapixel camera.

The phone's only screen uses TFT, or Thin Film Transistor, technology that produces bright and vivid images with quick refresh rates in comparison to older LCD technologies such as STN or OLED. However the drawback is increased power consumption and shorter battery life.

Compared to other devices on the market, the A727's 65K-color screen is mediocre at best. While priced for the value-conscious consumer, most phones nowadays come with 262K-colors with top-of-the-line handhelds such as the Nokia Nseries manufactured with 16.7 million colors.

Audio

With the purchase of a headphone adapter or Bluetooth headset, users can turn the A727 into a portable MP3 player. In music mode, users can listen to their tunes on the go and still stay in touch with contacts. A multitasking feature on the A727 will automatically pause the music being listened to when receiving a phone call, then resume with the playlist once the call is completed. The music will also continue to play when receiving text messages, instant messages or multimedia messages. While not comparable to the music playing functionality of the Apple iPhone, the A727 offers the essential features for music listening on the go.

The A727 comes with 10 ringtones and supports both MP3 and 64-note polyphonic ringtones. Additional audio features include speakerphone and multiparty calls.

Messaging

Mobile messaging capabilities on the A727 include text messaging, Web-based email and instant messaging. Users can share text and multimedia messages on the A727 with messaging services from AOL, Windows Live and Yahoo! Messenger. With MMS (multimedia messaging service) compatibility, users can send mobile text messages complete with sound, images and video.

Another messaging feature is the phone's updated T9 text input system which uses a pre-set dictionary of words, emoticons and punctuation, and anticipates the next move as it is keyed in text messages and emails.

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