Entertainment
The AT&T Video network provides a wide selection of media offerings centered
mainly around videos and music. With AT&T Video, users can view on-demand
streaming video clips from popular channels like CNN, Comedy Central, ESPN,
VH1 and The Weather Channel. And just for kids, AT&T also offers content
from The Disney Channel, Muppets Mobile and The Cartoon Network.
Video content purchases are charged to users' accounts and priced according
to the size of the files downloaded. If consumers are planning to download
regularly, they can have the MEdia Net plan for unlimited use for $19.99
a month. For an extra $4.99, they can also have access to premium content
channels like HBO Mobile and Music Choice.
AT&T Video's MEdia Net is focused on providing content subscribers want
right at their fingertips. Users can customize their homepage with on-demand,
streaming content in categories including news, weather and entertainment.
For those who like to groove on the go, the A727 can upload existing
MP3 playlists from a personal computer. However, to do that requires a separate
purchase of accessories like a USB cable, microSD and headset adapter. Connecting
the phone to Windows Media Player can be done with most PCs operating Windows
2000 or newer. Users also have the option of downloading additional songs
from the digital music libraries of Napster and Yahoo! Music.
Also
unique to the AT&T Music network is the AT&T MusicID service, which analyzes
songs and provides the user with the song's title and artist. Just let the
song play in the phone's speaker for a few seconds and a text message will
be sent to users for 99 cents per song or $3.99 a month for unlimited use.
Songs that the service can't identify won't be charged.
For those looking to add a personal touch to their phones, additional
ringtones, games, graphics and applications can be purchased and downloaded
through the AT&T MEdia Mall. The A727 already comes with five game previews:
Asphalt Urban GT 3D, Diner Dash, Ms. Pac-Man, Platinum Sudoku, Tetris, and
World Poker Tour. Expanded versions are available for purchase. The phone
also comes with a number of wallpaper, menu styles, background colors and
alert sounds to choose from.
Internet
Powered by 3G-HSDPA (3rd Generation - High-Speed Downlink Packet Access),
the A727 can handle multimedia downloads both at a higher speed and a higher
capacity. The feature is definitely a plus for users expecting to use the
phone to its top potential for downloading music, radio feeds and video.
The A727 supports all the broadband multimedia features available from
AT&T Video, formerly known as Cingular Video.
Storage
The A727 holds 30 MB of data between the camera and music player features.
This is slightly more storage space compared to older phones with similar
features, but seems inadequate for use as a truly multimedia-centric phone,
like the Samsung M500 or the LG Chocolate VX8500 which offer 53 MB and 128
MB, respectively. Luckily for the A727, additional memory cards can be
purchased for use in the phone's microSD external slot.
The phonebook on the A727 holds 1,000 alphanumeric entries and the last
20 incoming, outgoing and missed call logs. It also stores eight one-touch
contact entries. Each contact entry holds seven phone numbers, two email
addresses, instant messaging information and notes. The phone's SIM card
memory also holds an additional 250 names and numbers.
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