Introduction

With clamshell phone designs, manufacturers can fit larger screens on more surface area in a compact size. Last year, Sony Ericsson added a "twist" to convention by releasing the S700; a device designed with a distinctive swivel form operating more as a digital camera than a phone.

Unfortunately, the S700 was never introduced to North American consumers. Planned to be carried in Cingular's portfolio line, the Sony Ericsson S710a succeeds the S700 by including many improved features such as EDGE high-speed Internet access.

Design

Similar to the S700, the S710a features a rotating form focusing on digital imaging. The front panel contains a TFT color screen, capable of displaying 262K colors at an impressive 240 x 320 px resolution. Positioned below, a 5-way navigation key is flanked by two Selection keys above and Back and Clear keys below.

Turned around, the lens to the advanced 1.3-megapixel camera is sheltered by a sliding cover lock. A Photo Light placed above the lens provides illumination in low light conditions, while a mirror situated under allows users to see where to aim during self-portraits. Additionally the grill adjacent to the camera allows handsfree speakerphone access.

Quick keys provide shortcuts to frequently used functions. A charging light, Lock / Light switch, and infrared port are placed along the left, while a Memory Stick Duo slot, Shutter Release key, and side volume buttons align the right. Ports for the charger and 2.5 mm headset are located on the bottom of the S710a.

By working closely with Sony's digital camera experts, Sony Ericsson incorporated a sleek exterior and unique with overall styling, resulting in a design resembling a cell phone with true camera style. Featuring a revolutionary 3-way design, the S710a allows multiple operating styles depending on what the situation demands.

In Browsing Style, with the S710a closed, users can glance, talk, and view messaging without having to open the phone. Access to a variety of applications is even possible such as Media Player, 3D games, MusicDJ, and Internet access.

In the traditional clamshell open position, the Communication Style provides familiar cell phone usability allowing speedy messaging with T9 predictive text and call functionality.

And Imaging Style is accessed by swiveling the screen closed, positioning the display opposite the camera lens to become the viewfinder; providing a more traditional digital camera look and feel by allowing 2-hands operations for more stable picture taking.

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